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This domain has the following in the homepage, "Contender Series Western Pleasure Cutting and Cowhorse Reining Work Series Custom." Our analyzers analyzed that the web page also stated " Hand crafted custom tack Made in the usa! NEW OWNERS - Same GREAT QUALITY! Jon and JJ Carpenter." The Website also stated " 8203;In 2016 Jon and Joslyn Carpenter acquired Elite Custom Saddles and have plans to expand the line even further. Ray Jr and Ray Sr remain with the company and the overall quality and craftsmanship will remain the same. Look for exciting changes throughout the coming months! Elite says it all- the very b." The website's header had custom saddles as the most important search term. It was followed by elite, western, and english which isn't as highly ranked as custom saddles. The next words they uses is reining. cutting was also included and might not be understood by search crawlers.